|POST TITLE||:||Unimportant SEO Ranking Factors in Google|
|POSTED||:||2nd April 2011|
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Many things are written in the factors important SEO ranking on Google. This article does not make sense to talk about Google’s ranking factors that you must get rid of this campaign. These factors, which were popular in the past and worked, are now proven to be risky, inefficient and / or ignored by the search engine ranking pages.
The removal of these minor items in your list SEO can save you much time in your analysis, make your SEO improvement actions to date and reduce the risk associated with search engine penalties for certain kinds of practices that are cons Guidelines Google search quality (especially for factors related link).
This article will break unimportant elements in three main areas: keyword research and analysis on site SEO, and link analysis.
Keyword Research and Analysis
An increasingly irrelevant factor in the analysis of words is the KEI (Keyword Index effective). Why is not important in 2011?
You must first know the definition of efficiency index keyword. It is defined by the following equation: KEI = (P ^ 2 / C), where S is the popularity of keywords as search and C of the competition keywords that are usually measured by the number of competing pages in Google for that keyword. A keyword is undesirable because it has a high search volume and low number of competing sites.
In the early days of SEO, marketing efforts were too busy with the order of the popular terms. It would have been possible due to the restriction of competition on the Internet. Now there are over 100 million websites on the Internet, and growing, things can become very competitive. As the increase in the number of sites, increasing competition for popular keywords. Keyword competition research and high-volume low before no longer fits in that category today.
And Kei is not effective in measuring the keyword in the difficulty, because the probability of finding a large number of search results for keywords in a small number of competing web pages is becoming smaller each year.
What is an effective measure your keyword is difficult to tell just the keyword search volume with competing web sites:
Keywords = keywords difficulty Volume (exact match) x competing sites Google
This factor has been well documented here: http://www.seochat.com/c/a/Choosing-Keywords-Help/Keyword-Difficulty-vs-Size-of-Domain/. It shows that the main sites (authority and trusted sites) are those who score at difficult keywords. Measuring the difficulty keyword in this article do not use the method KEI. Thus, it is advisable not to choose keywords difficult if your site is small or departure on the Internet.
KEI not include information on the conversion rate, which is an important factor in the decision to search for keywords.
Onsite SEO Unimportant Factors
Beware of SEO companies that wish to assess the relevance of your content and quality in terms of keyword density and occurrences of keywords. This simply can not work anymore. It used to before, when the old search engine algorithms mentioned occurrences of keywords on a page optimized as a means of measuring the relevance of the document. Well, this factor was abused by spammers who just stuffing keywords on the page, and saved them.
Recent improvements in the ranking algorithm of search engines can fully understand the importance and relevance of the document occurrences of keywords.
So you have to concentrate on writing a friendly clear and easy. Do not put any text in the substantial bet on the home page that can not be read by your visitors. It is not easy. When writing, forget keyword density or keyword count. The important thing is to have the keyword occur at least once in the document. Of course, if you write, of course, these keywords will be there without even thinking about keyword density and events. In short, writing for readers, not for search engines
This is an official announcement by Google that are no longer using the keywords meta tag in the ranking of search engines: http://googlewebmastercentral.blogspot.com/2009/09/google-does- nonuse keywords-meta-tags. html
So forget about dealing with your target keywords in SEO.
Included in this review is that Google admits to no longer use the meta description tag as a factor in ranking search engines. Even major Web sites based on content as Wikipedia.org not use the meta description tag.
Code to Text ratio:-
It is a measure of the amount of code compared to text content indexed. Well, the relationship itself does not provide useful information when it comes to ranking search engine Google.
The important thing is to focus on accelerating the site acknowledges that Google is included as a factor in the search engines: ranking http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-rank web search . html
Do not focus on the code for the report text, because a lot of code that does not mean that your site is slow. The key is to optimize the code (or the use of techniques such as gzip compression, etc..) You can read more details here: http://www.devshed.com/c/a/PHP/Speed- Up-Web-Page-Loading-Using-Google-Page-Speed /
Here’s a link to related factors, which do not appear to be less important than they were before.
Excessive reciprocal linking is not recommended by Google for a long time. However, there are still many sites that cater to a link to the purchase of technology.
Of course, all the popular website reciprocal links from other sites, but what makes them special is their Google profile natural context. All these links are reciprocal. This means that there are one-way links editorial Web sites or other authoritative sources. Think of ways you can get quality links, they are not always reciprocal.
. Three-way link exchange:-
A link exchange three-way not to fall into a pattern of natural link because the link is not editorially supplied. For a better understanding of how a three way link exchange works, see the screenshot below.
If you hire a SEO company to do link building for you, usually have a huge amount of resources for web sites that are themselves, but of course are very intelligent to put another class C IP address with the names of false registrants’ , which houses the various locations or businesses and offers services to get people to believe fiction, SEO company does not own these sites. Now, they refer to their resources, the website 3-way link partners (not owned by the SEO). In return for this exchange, 3-way link to a partner link to your site. Of course, not all SEO companies practice this, because there are reliable. You must be careful when it comes to companies like SEO for several reasons, he said.
First, if the Web site of resources is banned in Google, the link partners link 3 way you think about these websites, resources do not do more to change also removes the link.
Secondly, participation in these programs are fundamentally linked to boost page rank or position in search engines is prohibited under the Google quality guidelines and may affect the integrity of its web site: http: / /. google.com / support / webmasters / bin / answer. py? hl = en & answer = 35769
Third, beware of links in the “paper” directories, based on the article or web sites “review” basis, which is an effort to update the link spammers to make your links look editorial. However, not made. They do not work, because, while pretending to web authority, which clearly are not. Authority sites are sites of experts on a given topic. Usually have a lot of well written content focused on a unique niche or topic.
If you need quality links, sites to get real expert. Unfortunately, some SEO companies attempt to create a Web site review article or guide to different niches (eg, shopping, sports, health, etc.) This can not help build your website as an expert resource in place. Ultimately, the link may provide little or no value. According to the latest Google SEO site review meeting, the best sites for links to very specific, often in a specific niche: http://www.seochat.com/c/a/Google-Optimization-Help/Google-SEO keyword search-Link-Building-Marketing / 1 /
So do not allow companies to add SEO to your website pages to create content based on a review article based on the hope of getting links from other sites. This could dilute the authority of your site by mixing with a lot of irrelevant content. In addition, this content is usually out of place and not be very useful to your target audience. At worst, if you get caught in this system link, your site will be banned in Google.
Forum-based signature links:-
Are you still paying for a marketing agent search engine to send messages in the forum with your website as their signature link? If yes, you lose that money in your search engine ranking efforts. Links Forum has long been devalued, because they can be easily manipulated.
Links course in forum signatures can not be so bad if you are a serious contributor to the forums and not just there for the sake of the liberation of compounds with messages containing things like “Thank You” “I agree”, “Nice Answer” and “Good Advice.”
Focusing on Google Page Rank
Some SEOs continue to use the PageRank of your development. This is not particularly useful, since Page Rank is not aware of the importance of the document. Do not engage in contact to promote the PageRank system, because it is against Google’s quality guidelines.
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